Topic: ICC Digital Talk on "Leveraging Data for Marketing, Innovation & Strategy"
Date: 14 June 2019
Venue: The Federation of Thai Industries
In the current state of affairs of business, we constantly look for better ways to understand the consumer to stay ahead. Data has been the buzzword for business to use and leverage in crafting its marketing, innovation or organizational strategy. In the era of connectivity, business are in dire need of new ideas that is fresh and new, and one that is relevant to consumers. This is where business owners need to be accessible to data as and when they require it so that fast and strategic decisions can be made comfortable and quickly.